Private Brand Retail Fuel Marketing and Supply

Many convenience store operators want to sell gasoline under their own brand name or use an established "private" label fuel brand. Ohio Petroleum, due to its vast network of supply points, can easily offer supply options for those wanting to use a private label brand. With its broad knowledge of the market Ohio Petroleum can assist in the development of the private label brand standards, images, design concepts and other support programs.  Further, Ohio Petroleum supplies the highest quality petroleum products available from independent and major refiners.

We also offer a proprietary private label brand known as igsoa. This brand is supported by a competitive credit card program, point of purchase materials, buyer programs, uniform program and inside store marketing specialists. igsoa is available for use by our convenience store members.