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Private Brand Retail Fuel Marketing and
Supply
Many convenience store operators want to sell gasoline under their own brand
name or use an established "private" label fuel brand. Ohio Petroleum,
due to its vast network of supply points, can easily offer supply options for
those wanting to use a private label brand. With its broad knowledge of the
market Ohio Petroleum can assist in the development of the private label brand
standards, images, design concepts and other support programs. Further,
Ohio Petroleum supplies the highest quality petroleum products available from
independent and major refiners.
We also offer a proprietary private label brand known as igsoa.
This brand is supported by a competitive credit card program, point of purchase
materials, buyer programs, uniform program and inside store marketing
specialists. igsoa is available for use by
our convenience store members.
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